Work
☆ Good Earth Branding
☆ Sutro Flowers App & Web Design
☆ Good Earth Website Re-Design
☆ Band Merch & Posters
☆ Logos
Sutro Flowers App & Web Design
Sutro Flowers is a flower delivery service concept I designed for my UX design class, tailored for San Francisco. I conducted all the research needed to create a functional and user-friendly app and website, focusing on a seamless ordering experience and a thoughtful brand identity.
Overview
We bring the bloom to you! Sutro Flowers is a flower delivery service based in San Francisco. We deliver quickly for your last minute and every day flower needs. Sutro flowers if here to make your busy city life a little less stressful.Research
I conducted interviews & created empathy maps to understand the users I am designing for and their needs. A primary user group identified through research was 20-60 year old in San Francisco.This user group confirmed lack of flower delivery services in the city. Other user problems included riding a bike, taking a bus, or carrying too many things that make it difficult to pick up your own flowers on your way home.